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April 2006
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Welcome to the April 2006 newsletter from the team at  MarketingFile.com - Europe's largest online source of direct marketing data.

You are receiving this as a registered user of MarketingFile.com. Should you no longer wish to receive our newsletter you will find unsubscribe information is at the bottom.

In this edition
 
Consumers becoming more receptive to DM
 

DMA Logo

Research into consumers'  attitudes to direct marketing has found an increased positive response.
The Direct Marketing Association's second annual consumer survey asked almost 2,000 consumers about their receptiveness to various forms of direct marketing.

Overall, 13% showed a positive response meaning they had either made a purchase, requested extra information or passed the communication on to someone else. This is a significant improvement on last year's figure of 9%.

Direct mail had 27% positive response. Email got 15% and mobile phone communications got 7%.
Confused about counties?
 

Do you know your Ceremonial County from your Administrative County? Or your Postal County from your Historical County?
Address management specialists QAS has put together a document that explains the history behind how we got in this mess and what the Royal Mail would like you to do when addressing your mail. Click here to download it.
Special list prices in April

Special Offers this month

Multiple-use data at only single-use prices means you can buy your data now and  use it repeatedly for the next 12 months at no extra cost.

Save 50% on Consumer data from Equifax

  • Financial Connections uses Equifax's extensive consumer credit data to give the widest possible picture of each individual's financial profile. The list can be segmented by wealth, credit activity, CAMEO geo-demographics, credit status and many other variables.
  • Consumer Connections is based on the new Edited Electoral Roll.  It can be segmented using CAMEO geo-demographics to target virtually every household in the UK
  • About to Move is a database of people who have indicated their intention to move house. Selectable by property type, property status and estate agent. Taken from an on-going survey covering 85% of all "For Sale/Sold" boards in towns having a population of 10,000 or more.
  • Just Moved is a database of people who have recently moved in at their new address.  They are likely to be interested in a wide range of household, financial and leisure products and services at this time.
Save 50% on Business data from LBM

  • The UK Business Contact File is a superb UK Business Universe, containing 1.6m trading locations. Businesses can be selected based upon their likely spend or usage in IT, Telecoms, Energy, Car & Van Fleet, Office Supplies, Corporate Travel and Property. The file contains over 200,000 business email addresses. This database has also been awarded the Direct Marketing Association' prestigious Business List Audit Accreditation.
 
New database - Financial Times readers
View Consumer Lists from The Financial Times We are very pleased to be able to offer the Financial Times Masterfile.

Financial Times Masterfile is a global database of individuals who read and subscribe to Financial Times products. The list allows you to target readers at home and business addresses. They are influential business decision-markers and  some of the world's most affluent consumers.

Some key facts about the FT readership;

  • FT readers in the UK earn, on average, £45,933 per year. That's 64% higher than the average AB adult.
  • 1 in 4 FT readers and FT.com users in the UK owns an Audi, Mercedes or
    Jaguar.
  • The FT has a higher proportion of UK readers aged under 35 than any other daily quality newspaper.

New database - Software & Telecoms
View the main page for Harte-Hanks Harte-Hanks has added a further database. Software & Telecoms Contact File contains over 50,000 key decision makers at 12,000 of the UK's largest companies.
Software & Telecoms Contact File is a an in-depth software-based list. You can target companies by the software they have installed, from Accounting, Application Management, DBMS/BI, Enterprise Management, ERP, HR, MRP Manufacturing, Office, Resource Management, Security Management, Storage Management, Systems Management, Systems Utility and Workstation and Workflow Software.  You can also target by the manufacturer of the software used and by the manufacturer of their PBX.

Other Harte-Hanks databases available from MarketingFile;

Customer support helpline

Unlike the majority of online businesses, we really do encourage our clients to pick up the 'phone and talk to us.  Please ask for your sector specialist;

  • Anthony Hawkins (Sales Manager)
  • Julie Furnell (Ad Agencies & Consultants)
  • Amanda O'Donogue (IT & Telecoms)
  • Kieron Karue & Helen Spicer (Automotive)
  • Andy Postance (Financial Services)
  • Tony Williams & Emma Ford (Other)

They can be reached on our local rate helpline.

0845 345 7755

Typical of the queries they handle every day are;

  • which database should I be using?
  • how do I define my targeting?
  • questions as to data format, licensing etc
  • technical issues
  • payment and credit account queries

The helpline is open 10:00am-5.30pm Monday and 9:00am-5.30pm Tuesday to Friday.

Don't forget all calls are charged at local rate.

Outside of the above hours, please email your query to info@MarketingFile.com We will respond the next working day.

If you want to de-duplicate a list purchase against your own data, please email your customer/prospects file to us at UserData@MarketingFile.com
 

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 Need Help?
Call our local-rate helpline

0845 345 7755

Free guides & reports

NEW Counties and Confusion - The definitive explanation of the different types of UK 'county' and how to use them in addressing -  provided by QAS.

Response Rates Survey 2005 - The Direct Mail Information Service's definitive guide to response rates for different sectors - both B2B and B2C.

Letterbox Factfile 2005
-  all the key statistics and facts on the use of direct mail in the UK from The Direct Mail Information Service.

Direct Mail Media Pack
- The Direct Mail Information Service explains everything you need to know about direct mail. How to do it. Who uses it. How much it costs. What response to expect. Plus invaluable fact sheets and case studies from numerous different business sectors. 95 pages.

Hints & Tips on Writing a Sales Letter - Your sales letter is the first thing that is read when customers open your mailing. This guide gives you some helpful tips on putting your letter together.

Hints & Tips on List Selection & Targeting - Part two in our Hints & Tips series giving you a helpful insight into selecting the right audience for your offers.

Hints & Tips on Improving Your Response Rate - Part three in our Hints & Tips series gives some ideas to try to improve the number of people who respond to your offer.

PrimeFile Plus Guide to UK Businesses by Thomson Directories Classification - Details the approximate number of businesses that may be targeted by each of over 1000 Thomson Directories Classifications.

More... We have many other reports related to direct marketing, all of which are available for free download from the website.

Consumer lists

Consumer Lists - UK

Cars & Motorbikes
All Households - General Lifestyle
High Income / Net Worth
Charity Donors
Senior Executives & Professionals
Financial
Home Improvement / Property
Gamblers
Male Interest
Health & Fitness / Sports
Home Computing
Business Opportunities
Baby Data


Business lists

UK Email Lists

All businesses

UK General Business Lists

All businesses
Larger Companies
Smaller Companies
New and Relocated Companies
Exporting Companies
Credit Screened
Fax Numbers

UK Job Function Lists

Car Fleet Managers
Financial Decision Makers
HR, Training, Health & Safety
IT & Telecoms
Premises & Facilities Decision Makers
Sales & Marketing
Office Purchasing Decision Makers
Building and Construction
Conferences, Events & Hospitality
Advertising & PR
Business Travel

UK Business Sector Lists

Education
Healthcare
Automotive
Advertising, Marketing & Creative
IT & Telecoms
Music
Associations

International General Business Lists

Europe
North America
Republic of Ireland
Worldwide

International Job Function Specific Lists

Financial Decision Makers
IT & Telecoms

International Business Sector Lists

Aviation & Defence
Scientific & Healthcare
Leisure
Manufacturing & Industrial
Transport & Logistics
Utilities
Automotive
IT & Telecoms
Oil, Chemicals & Pharmaceuticals
Healthcare


TPS number checking services
There are now more than 10m residential numbers on the TPS list of opted-out numbers, and more than 275,000 corporate numbers on the Corporate TPS. Call them at your peril - you can be fined £5000.

We have a range of services to help you stay legal;

Our NumberCheck.co.uk service enables you to check numbers one-at-a-time against the Telephone Preference Service files. It costs just 1p to check a number.
Click here

Larger organisations may prefer to access the NumberCheck TPS checking service with automated login via a secure link from their corporate intranet.
Click here

If you use Goldmine or Maximiser contact management systems there are plug-ins available to enable you to check numbers against TPS & FPS from within these applications.
Click here

 

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